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Hyundai Genesis Receives Custom Paint Job: SEMA 2009

PRESS RELEASE: GENESIS SEDAN TO RECEIVE CUSTOM PAINT GRAPHIC LIVE AT SEMA

Street Concepts and Designer Courtney Mason Bring an Artistic Display to the Show Floor

FOUNTAIN VALLEY, Calif., 10/28/2009 - Hyundai Motor America and Street Concepts, one of the leading developers of auto show vehicles, bring custom vehicle design live to the Specialty Equipment Market Association (SEMA) Show with a paint demonstration on a Genesis sedan. Detroit-based illustrator and graphic designer Courtney Mason will paint a one-of-a-kind graphic on a Pearl White Street Concepts Genesis sedan in Hyundai’s display at the Las Vegas Convention Center Nov. 3–6, 2009 (booth #24387). This marks the eighth consecutive year Hyundai has partnered with Street Concepts.

Using special paint pens, Mason will place her signature stamp on a “blank canvas” Genesis sedan. Mason’s illustrations are typically figurative and inspired by organic forms found throughout nature. As the co-founder of Studio Jellyfish (http://www.studiojellyfish.com), Mason has worked with clients such as Nokia, Motorola, Sony BMG, VH1 and Rockstar Games.

In addition to the graphic, the Street Concepts Genesis exterior will be outfitted with 3M carbon fiber roof panels, black chrome accents by Chrome Tech, and upper and lower spoilers from RKSport. The vehicle will boast upper and lower E&G front mesh grilles also finished in black chrome by Chrome Tech. Interior features include custom suede and piano black detailing as well as carbon fiber dash accents.

[Source: Hyundai Motor America]

Continue reading for the complete press release.

“The Genesis sedan serves as the perfect platform for a one-of-a-kind high-performance vehicle at SEMA,” said Shawn Williams, owner, Street Concepts. “We were able to capitalize on what the Genesis already has to offer – smooth lines, luxurious interior features and a world-class Tau V8 engine – to create a customized vehicle sure to inspire the tuner crowd.”

The custom Genesis will showcase Nutek Series 530 22-inch wheels featuring Chrome Tech black chrome wheel centers with black lips and General Exclaim UHP tires. Eibach lowering springs, Brembo brakes and a Magnaflow cat-back exhaust will further enhance the performance of the standard 4.6-liter V8 engine, improving on the impressive 375 horsepower pumped out by the factory engine.

Audio and video enhancements will include a custom Harman International audio system, Nav-TV interface and Vizualogic headrest monitors.

“Matching the sophisticated design of the Genesis sedan with the artistic ability of Courtney Mason and the show-car experience of Shawn Williams created a ‘dream team’ for SEMA,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “Inspired by the creative minds involved in the project, we decided to showcase the final design of the vehicle live on the showroom floor to involve the SEMA crowd in the experience.”

STREET CONCEPTS

Street Concepts was formed in June 1998 to build award-winning show vehicles for the corporate world. Street Concepts has built numerous top quality show vehicles for an array of manufacturers including Kenwood USA, Oakley, Toyo Tires, MHT Wheels, Mazda Design and several local radio stations. Street Concepts vehicles have graced the pages of magazines such as Truckin’, Street Trucks, Today’s SUV, Lowrider, Lowrider Euro, Import Tuner, Car Audio, Hot Rod and Motor Trend.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America’s Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

Hyundai Genesis Coupe 2.0T R-Spec: SEMA 2009

PRESS RELEASE: PRODUCTION R-SPEC TO DEBUT AT THE 2009 SEMA SHOW IN LAS VEGAS

FOUNTAIN VALLEY, CALIF., 10/27/2009 - The Hyundai Genesis Coupe 2.0T R-Spec, the perfect blank canvas for tuners, priced at $23,750 is beginning to arrive at dealerships across the country. R-Spec takes the core performance equipment from the 2.0T Track model and eliminates non-essential convenience equipment to reduce both cost and weight. The Genesis Coupe 2.0T R-Spec – the first production R-Spec model to arrive in the U.S. – will make its world debut at the Hyundai booth at the Specialty Equipment Market Association (SEMA) Show in the Las Vegas Convention Center from November 3 – 6 (Booth # 24387).

The R-Spec allows enthusiasts to tune their own car to their desired specifications. R-Spec provides genuine track-readiness and powertrain scalability in an affordable model. The R-Spec adds core Track model performance equipment to the most affordable 2.0T model, such as: Track-tuned suspension, 19-inch gunmetal-finish alloy wheels with performance Summer tires, Brembo® braking system, Torsen® limited-slip differential and R-Spec badging.

In a special nod to tuners, R-Spec will also receive a set of front strut camber adjustment bolts (dealer installation - optional for customer to install) to further enhance initial turn-in and handling response. To reduce both cost and weight, the R-Spec eliminates some non-essential convenience equipment such as: Bluetooth®, automatic headlights, cruise control, trip computer, chrome interior accents and steering wheel audio controls. Genesis Coupe R-Spec is priced $3,000 less than the 2.0T Track model, leaving tuners with extra cash for their own choice of aftermarket performance upgrades. Appropriately, R-Spec will be available in three exteriors colors most common among international racing teams: Karussell White, Bathurst Black and Tsukuba Red. R-Spec comes with manual transmission only.

[Source: Hyundai Motor America]

R-Spec equipment includes:

2.0-liter low-pressure turbocharged intercooled four-cylinder engine with dual continuously variable valve timing delivering 210 hp, 30 mpg EPA highway rating and a top speed of 137 mph
6-speed close-ratio manual transmission
Electronic Stability Control with Traction control, ABS, Electronic Brake-Force Distribution and Brake Assist
19-inch gunmetal-finish alloy wheels with staggered-width high-performance summer-compound Bridgestone Potenza RE050A tires (225/40YR19 front, 245/40YR19 rear)
Brembo® braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
Track-tuned suspension (higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, front strut brace)
Torsen-type limited-slip differential
R-Spec badging
Tire Pressure Monitoring System
Front, side, side curtain air bags
Active front head restraints
Driver’s lumbar support
Air conditioning
Remote keyless entry system
Leather-wrapped steering wheel and shift knob
Power windows (one-touch up and down), door locks and mirrors
AM/FM/XM/CD/MP3 audio system with six speakers
iPod/USB/Aux jack connectivity
Projector beam headlamps
Lightweight temporary spare with aluminum wheel (T135/80D18)

Note: Automatic transmission not available with R-Spec

2010 Genesis Coupe Manufacturer’s Suggested Retail Pricing

2.0L T
2.0L Turbo 4-cyl
Six-Speed M/T $22,000

2.0L T
2.0L Turbo 4-cyl
Five-Speed A/T SHIFTRONIC® $23,250

2.0T R-Spec
2.0L Turbo 4-cyl
Six-Speed M/T $23,750

2.0T Premium
2.0L Turbo 4-cyl
Six-Speed M/T $24,250

2.0T Premium
2.0L Turbo 4-cyl
Five-Speed A/T SHIFTRONIC® $25,500

2.0T Track
2.0L Turbo 4-cyl
Six-Speed M/T $26,750

3.8
3.8L V6
Six-Speed M/T $25,000

3.8
3.8L V6
Six-Speed A/T SHIFTRONIC® $26,500

3.8 Grand Touring
3.8L V6
Six-Speed M/T $28,500

3.8 Grand Touring
3.8L V6
Six-Speed A/T SHIFTRONIC® $30,000

3.8 Track
3.8L V6
Six-Speed M/T $30,500

3.8 Track
3.8L V6
Six-Speed A/T SHIFTRONIC® $32,000

Freight charges for the 2010MY Genesis Coupe are $750 and are not included in the prices in this release.

WARRANTY

The 2010 Hyundai Genesis Coupe is protected by the Hyundai Advantage, America's Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection,

10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Genesis Coupe buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

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