Hyundai Moves Into Times Square With New Outdoor Campaign

PRESS RELEASE: HYUNDAI MOVES INTO TIMES SQUARE WITH NEW OUTDOOR AD CAMPAIGN

FOUNTAIN VALLEY, CALIF., 11/05/2009 - Hyundai Motor America moved into one of the world’s most high-profile advertising venues with a new Times Square billboard. The space at 2 Times Square in the heart of the famous “crossroads of the world” is a cubed shaped sign offering three display faces. The front display has two LED screens showing an updated stream of Hyundai video content, flanked on each side by two vinyl banners. The first Hyundai ads to be placed in Times Square feature Genesis Coupe. Hyundai is leasing the space through Sherwood Outdoor.

The video display enables Hyundai to develop new content that is both contextual and engaging. For example, the current videos feature the 2010 Hyundai Genesis Coupe flying around the world-famous Road Atlanta racetrack, drifting through corners and accelerating down straightaways. A question is posed: “What’s your excuse?” Viewers are prompted with: “But officer. . .,” then given a series of fill-in-the-blank responses:

“I always drive fast when I hear opera!”
“I was trying to activate the flux capacitor.”
“I get muscle spasms in the leg.”

“As one of the world’s largest brands, Hyundai is actively looking for ways to integrate with the world’s biggest advertising venues, such as the Super Bowl, Academy Awards and World Cup,” said Chris Perry, director of Marketing Communications, Hyundai Motor America. “Times Square billboards draw 1.5 million impressions daily and it is one of the most iconic locations for outdoor advertising, so it aligns perfectly with our overall brand strategy.”

Continue reading for the complete press release.

In the future, Hyundai will integrate text messaging capability so that viewers can customize responses and post them to the video board. Hyundai is exploring other interactive capabilities for the display, and will integrate new campaigns to ensure the content is fresh and topical.

The Times Square billboard follows a year of high-profile advertising initiatives from Hyundai. Hyundai launched its exciting new Genesis Coupe during Super Bowl coverage, and sponsored the game’s pre-game show. In addition, Hyundai sponsored the Academy Awards for the first time ever, airing a total of eight spots during the telecast focused on the innovative Hyundai Assurance consumer program.

ABOUT HYUNDAI

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

USA: Hyundai Sales Surge 49 Percent for October

Hyundai Motor America today announced October sales of 31,005 units, a 49 percent increase compared to October 2008. Calendar year-to-date, sales were up 4 percent. This marks the tenth consecutive month of year-over-year gains in retail market share. Hyundai posted the largest market share growth in the auto industry, up 1.2 percentage points (from 3.1 percent to 4.3 percent) for the first ten months of this year.

“We’ve done a good job of selling down our 2009 model year inventory over the last few months, with about two-thirds of Hyundai car sales in October being fresh, 2010 model year vehicles,” said Dave Zuchowski, vice president of sales. "We have our all-new Tucson launching at the end of this year and the 2011 Sonata coming early next year, so we are excited about the terrific new products we’ll be filling our dealerships with.”

The Genesis continued its strong growth trend with sales of 1,850 units, a 65 percent increase. The subcompact Accent and compact Elantra had significant increases of 106 percent and 225 percent respectively versus 2008, while the Santa Fe delivered a solid sales gain of 70 percent. Sonata sales slipped 2 percent to 7,790 units while Tiburon sales plummeted to zero.

[Source: Hyundai Motor America]

Continue reading for the complete sales chart.

Hyundai Genesis Coupe Debuts in Forza Motorsport 3 for Xbox 360

Racing game enthusiasts will be able to test their driving skills in the Genesis Coupe in "Forza Motorsport 3," launched in the U.S. on Oct. 27, exclusively on Xbox 360. Developed by Turn 10 Studios, "Forza Motorsport 3 unites the racing game genre where players will live out their dreams behind the wheel of more than 400 of the most-beloved cars, including a roster of Hyundai favorites."

"Genesis Coupe's participation in 'Forza Motorsport 3' will raise Hyundai's awareness with driving enthusiasts and the very important youth segment," said Joel Ewanick, vice president of Marketing at Hyundai Motor America. "The mission for Genesis Coupe was to create a pure performance car and for it to appear in such a realistic racing simulator is awesome."

The vehicles can be driven on over 100 renowned real-world tracks and exotic road courses from around the globe. Breathtaking HD graphics and advanced vehicle performance modelling make "Forza Motorsport 3" arguably the most realistic racing game in the market today. To celebrate the flourishing "Forza" community, Hyundai will be gifting a free downloadable vehicle package on Xbox LIVE on Nov. 17, 2009. The package will include the Rhys Millen Racing Red Bull Hyundai Genesis Coupe, HKS Genesis Coupe and a one-of-a-kind Genesis Coupe.

The Hyundai Genesis Coupe will also boast its own race series within the Career mode of the game. Hyundai is also developing an online photo and video upload contest for "Forza" gamers who can show off their best in-game photo and video of the Genesis Coupe in action.

[Source: Hyundai Motor America via Reuters]

Hennessey Builds 500 HP Carbon Fiber Genesis Coupe: SEMA 2009

PRESS RELEASE: HENNESSEY TUNER SCHOOL TRANSFORMS HYUNDAI GENESIS COUPE INTO 500-HORSEPOWER BEAST FOR SEMA

FOUNTAIN VALLEY, Calif., 10/29/2009 - Demonstrating the wide range of aftermarket potential for the Genesis Coupe, Hyundai Motor America has partnered with Hennessey Performance Engineering (HPE) and the Tuner School to develop a powerful entry for this year’s Specialty Equipment Market Association (SEMA) Show. The matte black, carbon fiber-wrapped Hennessey Genesis Carbon Coupe is designed with a high-end European look and performance capabilities to match. The vehicle will be in Hyundai’s display at the Las Vegas Convention Center Nov. 3–6, 2009 (booth # 24387).

Founded by HPE president John Hennessey, Tuner School is a 14-week program dedicated to teaching its students the secrets to success in the high-performance automotive aftermarket. It was established as a way to offer its students a one-of-a-kind opportunity to hone their craft, learn from professionals in the field, and springboard their career in the aftermarket industry.

“The Genesis Coupe architecture is the ideal platform for tuners looking to make everyday modifications to their vehicles and our students at the Tuner School took full advantage,” said Hennessey. “The visually stunning complete carbon fiber matte black wrap and high-end performance benchmarks create a monster SEMA car.”

[Source: Hyundai Motor America]

HPE and the Tuner School will blow away the SEMA crowd with its Genesis Coupe achieving 500 horsepower at 6,000 rpm, 465 lb-ft of torque, an estimated 0-60 time of 3.9 seconds and a quarter mile time of 12.5 seconds. These aggressive performance capabilities were accomplished through a variety of engine modifications. The Genesis Carbon Coupe features a Hennessey Custom Single Turbo System, Precision 66 mm ball bearing turbocharger, Tial blow-off valve and 44 mm wastegate, a HKS boost controller and upgraded injectors and fuel pump, among other additions.

“To work with a leading tuner such as John Hennessey and his Tuner School is a testament to the potential of our rear-wheel-drive Genesis Coupe,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “With its 500 horsepower and 0-60 time of 3.9 seconds we expect this vehicle to be one of the stars of SEMA.”

On the outside, SEMA Show attendees will find Savini lightweight wheels with chrome lips and silver centers, Eibach springs and Brembo lightweight rotors.

HENNESSEY TUNER SCHOOL

Tuner School's unique curriculum immerses its students in a combination of classroom education and hands-on experience, all while surrounded by the day-to-day operations of HPE's 30,000+ square-foot facility. Spanning a range of horsepower-induced topics, including engine building, forced induction and dyno testing, Tuner School covers all aspects of building and modifying some of the fastest cars in the world. With dozens of high-horsepower vehicles coming and going, students are placed in a rare position to experience every nuance of working within a high-performance automotive business. For more information, please visit www.TunerSchool.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America’s Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

Hyundai Genesis Receives Custom Paint Job: SEMA 2009

PRESS RELEASE: GENESIS SEDAN TO RECEIVE CUSTOM PAINT GRAPHIC LIVE AT SEMA

Street Concepts and Designer Courtney Mason Bring an Artistic Display to the Show Floor

FOUNTAIN VALLEY, Calif., 10/28/2009 - Hyundai Motor America and Street Concepts, one of the leading developers of auto show vehicles, bring custom vehicle design live to the Specialty Equipment Market Association (SEMA) Show with a paint demonstration on a Genesis sedan. Detroit-based illustrator and graphic designer Courtney Mason will paint a one-of-a-kind graphic on a Pearl White Street Concepts Genesis sedan in Hyundai’s display at the Las Vegas Convention Center Nov. 3–6, 2009 (booth #24387). This marks the eighth consecutive year Hyundai has partnered with Street Concepts.

Using special paint pens, Mason will place her signature stamp on a “blank canvas” Genesis sedan. Mason’s illustrations are typically figurative and inspired by organic forms found throughout nature. As the co-founder of Studio Jellyfish (http://www.studiojellyfish.com), Mason has worked with clients such as Nokia, Motorola, Sony BMG, VH1 and Rockstar Games.

In addition to the graphic, the Street Concepts Genesis exterior will be outfitted with 3M carbon fiber roof panels, black chrome accents by Chrome Tech, and upper and lower spoilers from RKSport. The vehicle will boast upper and lower E&G front mesh grilles also finished in black chrome by Chrome Tech. Interior features include custom suede and piano black detailing as well as carbon fiber dash accents.

[Source: Hyundai Motor America]

Continue reading for the complete press release.

“The Genesis sedan serves as the perfect platform for a one-of-a-kind high-performance vehicle at SEMA,” said Shawn Williams, owner, Street Concepts. “We were able to capitalize on what the Genesis already has to offer – smooth lines, luxurious interior features and a world-class Tau V8 engine – to create a customized vehicle sure to inspire the tuner crowd.”

The custom Genesis will showcase Nutek Series 530 22-inch wheels featuring Chrome Tech black chrome wheel centers with black lips and General Exclaim UHP tires. Eibach lowering springs, Brembo brakes and a Magnaflow cat-back exhaust will further enhance the performance of the standard 4.6-liter V8 engine, improving on the impressive 375 horsepower pumped out by the factory engine.

Audio and video enhancements will include a custom Harman International audio system, Nav-TV interface and Vizualogic headrest monitors.

“Matching the sophisticated design of the Genesis sedan with the artistic ability of Courtney Mason and the show-car experience of Shawn Williams created a ‘dream team’ for SEMA,” said Michael Deitz, manager, Product Planning, Hyundai Motor America. “Inspired by the creative minds involved in the project, we decided to showcase the final design of the vehicle live on the showroom floor to involve the SEMA crowd in the experience.”

STREET CONCEPTS

Street Concepts was formed in June 1998 to build award-winning show vehicles for the corporate world. Street Concepts has built numerous top quality show vehicles for an array of manufacturers including Kenwood USA, Oakley, Toyo Tires, MHT Wheels, Mazda Design and several local radio stations. Street Concepts vehicles have graced the pages of magazines such as Truckin’, Street Trucks, Today’s SUV, Lowrider, Lowrider Euro, Import Tuner, Car Audio, Hot Rod and Motor Trend.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America’s Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

Hyundai Genesis Coupe 2.0T R-Spec: SEMA 2009

PRESS RELEASE: PRODUCTION R-SPEC TO DEBUT AT THE 2009 SEMA SHOW IN LAS VEGAS

FOUNTAIN VALLEY, CALIF., 10/27/2009 - The Hyundai Genesis Coupe 2.0T R-Spec, the perfect blank canvas for tuners, priced at $23,750 is beginning to arrive at dealerships across the country. R-Spec takes the core performance equipment from the 2.0T Track model and eliminates non-essential convenience equipment to reduce both cost and weight. The Genesis Coupe 2.0T R-Spec – the first production R-Spec model to arrive in the U.S. – will make its world debut at the Hyundai booth at the Specialty Equipment Market Association (SEMA) Show in the Las Vegas Convention Center from November 3 – 6 (Booth # 24387).

The R-Spec allows enthusiasts to tune their own car to their desired specifications. R-Spec provides genuine track-readiness and powertrain scalability in an affordable model. The R-Spec adds core Track model performance equipment to the most affordable 2.0T model, such as: Track-tuned suspension, 19-inch gunmetal-finish alloy wheels with performance Summer tires, Brembo® braking system, Torsen® limited-slip differential and R-Spec badging.

In a special nod to tuners, R-Spec will also receive a set of front strut camber adjustment bolts (dealer installation - optional for customer to install) to further enhance initial turn-in and handling response. To reduce both cost and weight, the R-Spec eliminates some non-essential convenience equipment such as: Bluetooth®, automatic headlights, cruise control, trip computer, chrome interior accents and steering wheel audio controls. Genesis Coupe R-Spec is priced $3,000 less than the 2.0T Track model, leaving tuners with extra cash for their own choice of aftermarket performance upgrades. Appropriately, R-Spec will be available in three exteriors colors most common among international racing teams: Karussell White, Bathurst Black and Tsukuba Red. R-Spec comes with manual transmission only.

[Source: Hyundai Motor America]

R-Spec equipment includes:

2.0-liter low-pressure turbocharged intercooled four-cylinder engine with dual continuously variable valve timing delivering 210 hp, 30 mpg EPA highway rating and a top speed of 137 mph
6-speed close-ratio manual transmission
Electronic Stability Control with Traction control, ABS, Electronic Brake-Force Distribution and Brake Assist
19-inch gunmetal-finish alloy wheels with staggered-width high-performance summer-compound Bridgestone Potenza RE050A tires (225/40YR19 front, 245/40YR19 rear)
Brembo® braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
Track-tuned suspension (higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, front strut brace)
Torsen-type limited-slip differential
R-Spec badging
Tire Pressure Monitoring System
Front, side, side curtain air bags
Active front head restraints
Driver’s lumbar support
Air conditioning
Remote keyless entry system
Leather-wrapped steering wheel and shift knob
Power windows (one-touch up and down), door locks and mirrors
AM/FM/XM/CD/MP3 audio system with six speakers
iPod/USB/Aux jack connectivity
Projector beam headlamps
Lightweight temporary spare with aluminum wheel (T135/80D18)

Note: Automatic transmission not available with R-Spec

2010 Genesis Coupe Manufacturer’s Suggested Retail Pricing

2.0L T
2.0L Turbo 4-cyl
Six-Speed M/T $22,000

2.0L T
2.0L Turbo 4-cyl
Five-Speed A/T SHIFTRONIC® $23,250

2.0T R-Spec
2.0L Turbo 4-cyl
Six-Speed M/T $23,750

2.0T Premium
2.0L Turbo 4-cyl
Six-Speed M/T $24,250

2.0T Premium
2.0L Turbo 4-cyl
Five-Speed A/T SHIFTRONIC® $25,500

2.0T Track
2.0L Turbo 4-cyl
Six-Speed M/T $26,750

3.8
3.8L V6
Six-Speed M/T $25,000

3.8
3.8L V6
Six-Speed A/T SHIFTRONIC® $26,500

3.8 Grand Touring
3.8L V6
Six-Speed M/T $28,500

3.8 Grand Touring
3.8L V6
Six-Speed A/T SHIFTRONIC® $30,000

3.8 Track
3.8L V6
Six-Speed M/T $30,500

3.8 Track
3.8L V6
Six-Speed A/T SHIFTRONIC® $32,000

Freight charges for the 2010MY Genesis Coupe are $750 and are not included in the prices in this release.

WARRANTY

The 2010 Hyundai Genesis Coupe is protected by the Hyundai Advantage, America's Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection,

10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Genesis Coupe buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

Rhys Millen Racing 500 HP Mid-Engined Genesis Coupe: SEMA 2009

PRESS RELEASE: Rhys Millen Racing Converts Genesis Coupe Into Premier Sports Car With Mid-Engine V8 for SEMA

FOUNTAIN VALLEY, Calif., Oct. 22 /PRNewswire/ -- As the centerpiece of this year's Specialty Equipment Market Association (SEMA) Show, Rhys Millen Racing (RMR) fabricated a Genesis Coupe with the award-winning 4.6-liter Tau V8 powerplant to develop the RM460 Genesis Coupe. The mid-engine configuration and enhancements create a 500-horsepower street car worthy of taking on any track or road course. Millen was drawn to the design similarities between the Genesis Coupe and the new Ferrari 599XX, which influenced the vehicle's classic low profile and race-inspired look. This marks the second year of the partnership between RMR and Hyundai creating show-stopping Genesis Coupes with the ultimate in aftermarket appeal.

"We've enhanced the original performance features and created a rear hatch for complete engine access and viewing pleasure," said Rhys Millen, owner, Rhys Millen Racing. "The Genesis Coupe platform combined with the Tau V8 borrowed from Hyundai's upscale Genesis sedan have allowed us to build a true show-stopper for SEMA. Placing the Tau V8 in the middle of the Genesis Coupe's architecture will improve vehicle handling, acceleration and braking and enhance the already dynamic driving experience."

The Tau V8 engine replaces the original back seat and maintains most of its original architecture with upgrades to eight individual throttle bodies and a set of JE pistons that bumps the compression ratio to 11.0:1. An engine management system by AEM has been added to speak to the factory Engine Control Unit (ECU) while maintaining all factory dash and gauge cluster functions. A Mendeola five-speed sequential transmission has been mounted to the V8 and tuned for a maximum speed of 182 mph. Suspension will be maintained by the original MacPherson strut dual-link front suspension and a five-link rear suspension setup, and upgraded with a KW coilover component.

[Source: Hyundai via PRNewsWire]

Continue reading to view the full press release and more images.

"The RMR RM460 Genesis Coupe perfectly showcases the rear-wheel drive platform of the vehicle as well as the performance capabilities of the powerful Tau V8 engine, available in the 2009 North American Car of the Year Genesis sedan," said Michael Deitz, manager, Product Planning, Hyundai Motor America. "Rhys Millen Racing has taken the best of both worlds - the Tau's flexibility and the Coupe's tuner-friendly driving architecture - to create a hybrid powerhouse for this year's show."

The RMR RM460 Genesis Coupe will showcase HRE 560 Series 20-inch wheels, Toyo T1R tires and an industry-leading high-performance braking system by StopTech. Modifications to the chassis have been made to better accommodate the engine, including an impressive custom rear glass hatch conversion allowing better access to the engine.

On the outside, the RMR RM460 Genesis Coupe will feature a RMR Signature Edition kit, a carbon fiber spoiler and custom carbon fiber rear hatch. Custom RMR Rosso paint is provided by BASF. Inside the vehicle will have Sparco Chrono sports seats, Sparco Alcantara and carbon fiber interior panels, and Infinity Kappa Perfect Speakers and power amplifier.

RHYS MILLEN RACING

R. Millen Motor Sports Sales (RMR) was founded 15 years ago by Rhys Millen to fulfill a huge demand for quality aftermarket products created by the Millen Racing heritage. Similar to motor sport clothing merchandise to a race fan, RMR offers proven race products to street customers primarily based on its motor sports associations. Since its creation, RMR has built itself up become one of the industries most respected tuners for Toyota, Lexus and Mitsubishi. In addition to RMR's excellent relationship with auto manufacturers, the company has custom built many private vehicles for celebrities such as basketball star Dennis Rodman, actor Jason Priestley and rock star Alex Van Halen. RMR has also built cars and worked closely with the producers of the blockbuster hit franchise "The Fast and the Furious."

RMR currently offers more than 100 products that are designed and produced in its facility or private labeled exclusively for RMR. These parts are carefully designed to provide the customer with quick and easy installation instructions with the highest quality. In many cases, its parts have met or exceeded factory specifications allowing dealers to warranty their installation keeping the cars under the factory warranty.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America's Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

Journalists are invited to visit our news media web site: www.hyundainews.com

USA: Hyundai to Spend Big on New Sonata Marketing

According to Automotive News, Hyundai Motor America is planning to spend about half its estimated $500 million to $550 million budget for 2010 on two redesigned vehicles: the Sonata and Tucson. Both are slated to go on sale in the first quarter of 2010. While the overall marketing budget is the same as that in 2009, Hyundai Motor America will spend more to introduce the redesigned Sonata than it has on any vehicle launch in the brand's history.

According to Joel Ewanick, vice president of marketing at HMA, Hyundai will spend about twice what it did for the Genesis luxury sedan in the summer of 2008 with the all-new Sonata mid-size sedan. Reports say Hyundai spent $80 million on the rear-wheel drive sedan. Hyundai Motor America is well aware of the success that comes with heavy marketing, as it especially realized this with the highly successful Assurance Program that allows buyers who lose their jobs to return cars within a year of purchase. Hyundai sales were up 1 percent last month in an overall market down 27 percent. The brand's 4.4 percent market share is a significant leap from the 3.1 percent last year.

With the completely redesigned Sonata, Hyundai plans to make a serious run at the Honda Accord, Toyota Camry, Chevrolet Malibu and Ford Fusion. The majority of the money will be spent on network broadcast and network cable TV, with a hefty share towards major sporting events like the Super Bowl. Hyundai will also spend big on the upcoming FIFA World Cup to be broadcast on ESPN, as well as continuing sponsorship of the Academy Awards. For the all-new Tucson, Hyundai will spend about the same as it did with the Genesis.

"The Genesis brought new, incremental customers, but the volume with Sonata and Tucson could be significant," Ewanick said.

[Source: Automotive News]

Hyundai Reports September Global Sales

Hyundai Motor Company posted its global sales data for the month of September and reported a 61.3 percent rise compared to a year earlier. This increase was aided by the launch of the redesigned Tucson and Sonata, as well as strong sales from overseas plants.

Domestic sales rose 118.0 percent to 68,570 units in September from 31,449 units a year earlier. This can be attributed mainly to the Korean government’s tax benefits offered since May to consumers who exchange their vehicles older than 10 years for new ones. More working days in Korea, compared to September 2008, also influenced the results.

The best-selling model in Korea last month was the Sonata, selling 16,299 units. Of this figure, 9,517 units were the redesigned YF Sonata that was launched in Korea on September 17. Cumulative overseas sales, including both exports from Korea and sales from overseas plants, rose by 50.0 percent to 238,611 units in September, up from 159,031 units a year earlier. Strong sales from Hyundai’s overseas plants in China, India and the Czech Republic contributed to this increase.

Exports from Korea increased by 43.9% to 88,331 units for the month compared to a year earlier, while sales from overseas plants rose 53.9 percent to 150,280 units.

[Source: Hyundai]

Hyundai Launches New "Momentum" Ad Campaign

PRESS RELEASE: HYUNDAI MOMENTUM CAPTURED IN NEW AD CAMPAIGN

FOUNTAIN VALLEY, Calif., 10/09/2009 - Hyundai Motor America enters Q4 2009 riding a wave of positive news, industry accolades and increased sales despite a persistent economic slump and challenging sales environment. The company’s latest advertising campaign, titled “Momentum,” puts an exclamation point on a year of consistently positive news from Hyundai, including 2009 North American Car of the Year honors for Genesis sedan, ranking number one among non-premium brands in the J.D. Power Initial Quality Study, and launching one of the industry’s most influential incentive programs, Hyundai Assurance.

The campaign directs viewers to www.HyundaiMomentum.com, which features recent news stories focused on new models, corporate initiatives and global success. Hyundai plans to add more articles and enhance search functionality over time, maintaining the site as a one-stop shop for consumers interested in reading what media has to say about Hyundai.

[Source: Hyundai]

Continue reading to view the complete press release.

"We have been receiving a lot of accolades, awards and positive reinforcement from the press and consumers. And shoppers are noticing this. We needed to find a way to harness this momentum and offer it up in a way that is easy for the consumer to access and understand," said Chris Perry, director of marketing communications, Hyundai Motor America. “Hyundai Momentum addresses that curiosity, and gives consumers a destination to satisfy it.”

Hyundai Momentum broke on October 1 with online advertising, followed by broadcast spots October 4 during NFL games. The campaign is slated to run through November. Ad creative, which includes five unique TV spots and a variety of online ads, was developed by Innocean Worldwide Americas.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 790 dealerships nationwide.

2010 Hyundai Accent Adds 36 MPG Blue Trim

PRESS RELEASE: HIGH MILEAGE ACCENT BLUE EDITION ARRIVES IN 2010 WITH 36 MPG

FOUNTAIN VALLEY, Calif., 10/06/2009 - How did Hyundai improve Accent’s EPA fuel economy for 2010 without adding thousands of dollars to the price like a hybrid does? The answer is the introduction of the high mileage “Blue” edition and smart engineering to all Accent models. Accent’s fuel efficiency is improved by up to nine percent, reaching as high as 36 miles per gallon on the highway which is better than Honda Fit and Nissan Versa.

ACCENT BLUE AND FUEL ECONOMY ADVANCEMENTS

All 2010 Accents receive lower friction engine components, aerodynamic improvements, lower-rolling-resistance silica tires, a “smart” alternator management system and other enhancements all aimed at reducing fuel consumption. The Accent Blue receives the same treatment plus revised transmission gear ratios and lowered ride height to achieve even greater fuel efficiency. In fact, the Blue edition is the lowest priced Accent, starting around $10,000. It also has the highest highway fuel economy with 36 miles per gallon and the highest combined fuel economy of 31 miles per gallon, achieving one of the highest MPG-per-dollar ratios in the industry. This new high mileage Accent will be identified with unique “Blue” badging.

[Source: Hyundai Motor America]

Read more for the complete press release, including the full list of changes for 2010.


Model
Fuel Economy
Percent Increase

City

‘09 → ‘10
Highway

‘09 → ‘10
Combined

‘09 → ‘10

Blue
NA → 27
NA → 36
NA → 31
NA

GS 3-Door M/T
27 → 28
33 → 34
29 → 30 4 percent in city, 3 percent on hwy.

GS 3-Door A/T
26 → 27
35 → 36
29 → 30
4 percent in city, 3 percent on hwy.

GLS 4-Door M/T
27 → 28
33 → 34
29 → 30
4 percent in city, 3 percent on hwy.

GLS 4-Door A/T
26 → 27
35 → 36
29→ 30
4 percent in city, 3 percent on hwy.

SE 3-Door M/T
27 → 28
33 → 34
29 → 30
4 percent in city, 3 percent on hwy.

SE 3-Door A/T
26 → 27
35 → 36
29 → 30
4 percent in city, 3 percent on hwy.

To help Accent drivers get the most out of their cars Hyundai has added an economy indicator. The “eco indicator” on automatic transmission models is a green ECO light to indicate when the driver is achieving good fuel economy. Manual transmission models have a EcoShift indicator to inform drivers of the optimal time to shift.

NEW EQUIPMENT HIGHLIGHTS FOR 2010

High mileage, low price “Blue” edition
“Blue” edition available with air conditioning
New and improved EPA fuel economy for all other models
Standard iPod®/USB ports added to auxiliary input on all audio- equipped models
Standard steering wheel audio controls on Accent SE, optional on Accent GLS
Standard blue backlit gauges on all models
ABS is now available on Accent GS
Standard cruise control and sunroof on Accent SE

Steering wheel audio controls, blue back-lit gauges and an iPod/USB jack also make debuts on Accent. Now when an iPod is connected to the iPod/USB port, located in the front storage area, not only does it play music through the vehicle’s six-speaker audio system, but also charges the iPod. The iPod/USB input also allows the driver to access tracks with the new steering wheel audio controls. This new system also enables both driver and passengers to easily view song/artist/title information and control the music from the audio head unit rather than from the iPod itself.

INTERIOR SPACE AND UNEXPECTED FEATURES

Interior space and unexpected features keep Accent a class above the competition. The Accent has more total interior volume than either the Toyota Corolla or Honda Civic – both cars that are a vehicle class above Accent and priced thousands of dollars more. Unexpected features include a B&M Racing® sport shifter and XM Satellite Radio® with three months of free service. The Accent SE’s standard B&M shifter adds shorter throw-lengths and more precision performance-tuned driving dynamics and Accent is still the only car in its class to offer XM Satellite Radio with three months of free service as standard equipment with the vehicle’s audio system.

Offered in a four-door sedan (the Accent GLS) and three-door models (the Accent Blue, GS and SE), Accent continues to offer a high level of standard safety, power and economy in its class.

ADVANCED SAFETY FEATURES

In a bold stroke in this price-sensitive market segment, Hyundai has outfitted the Accent with state-of-the-art standard safety technologies highlighted by six airbags, including dual front airbags, front seat-mounted side-impact airbags and roof-mounted side-curtain airbags covering both rows of seating. The combination of side and curtain airbags, which help protect the head and body during side impacts, can reduce fatalities by more than 45 percent according to the Insurance Institute for Highway Safety (IIHS). All Accents come equipped with front seatbelt pretensioners and load limiters, which are designed to tighten the seatbelt in the event of a collision. This safety package helped the Accent GLS four-door receive a five-star frontal crash safety rating from the National Highway Traffic Safety Administration (NHTSA). An Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) is optional on the GS and GLS and standard on the SE.

REFINED AND CONFIDENT DESIGN

Hyundai designers gave the Accent GLS a distinctive look within its market segment. Upscale details like a chrome-accented grille combine with bold tail lights and strong character lines to deliver a standout presence. The roof-mounted flexible micro-antenna not only looks good, but also provides improved radio and satellite reception.

Externally, the three-door Accents reflect Hyundai’s sleek, confident design direction. Up front, the Blue, GS and SE feature an aggressive bodycolor grille with fog lights standard on the SE. Accent SE’s high-performance P205/45R16 tires and lightweight five-spoke 16-inch aluminum wheels provide a big dose of street credibility. A long wheelbase and higher seating position increase the spacious feeling of the interior. A rear spoiler and rear defroster are standard on all Accent three-door models with the GS and SE adding a standard rear wiper.

LARGE INTERIOR

The Accent’s smart design pays comfort dividends inside, with more total interior volume than either the Toyota Corolla or Honda Civic – both cars that are a vehicle class above Accent. The Accent four-door sedan has a total interior volume of 104.6 cubic feet, offering an unexpectedly spacious feel which bests the larger Civic sedan by 1.7 cubic feet. In addition, Accent four-door has more passenger volume than Honda Fit, Toyota Yaris and Chevrolet Aveo. Accent three-door also delivers class-leading interior volume in the three-door segment. Its total interior volume of 108.1 cubic feet makes it roomer than the Civic Coupe by 12.9 cubic feet. Front passengers enjoy class-leading legroom and rear passengers enjoy a class-leading 53.1 inches of shoulder room. Accent three-door’s cargo space is 15.9 cubic feet, a total of 6.6 cubic feet larger than the Yaris three-door.

Accent’s interior finish, attention to detail and color options have reset expectations in its market segment. There’s a handsome two-tone interior color scheme with either a gray or beige theme, or a sporty, black monotone interior that is available on Accent three-door. Analog instrumentation keeps the driver informed, while power steering, a tilt steering wheel and a six-way adjustable driver’s seat with fold-down armrest ensure long-haul comfort. Convenient storage areas are placed throughout the interior, including bins in the front and rear center console and glove compartment. GLS and SE add a passenger side seatback pocket and bottle holders in each door. Door storage pockets are standard on all trims, as are two more cupholders in front and another pair in the fold-down rear center armrest of the GLS. All Accents have a 60/40 split fold-down rear seatback making it easy to load large objects, or to mix cargo and passengers for maximum flexibility.

Hyundai has traditionally delivered high feature content for the money, and the Accent is no exception. Standard features are comprehensive, including two-speed variable intermittent wipers, adjustable head restraints for all seating positions, cabin air filtration, rear window defroster, tachometer, rear coat hook, digital clock, two 12-volt outlets and a remote hood release.

For audiophiles, the available 172-watt AM/FM/XM/CD/MP3 audio system includes auxiliary iPod/USB inputs, large-format display with easy-to-use controls and a total of six speakers positioned throughout the interior. While XM Satellite Radio is either optional or not available on most competitors, it comes standard with all Accent audio systems.

CLEAN, FUEL EFFICIENT ENGINE

The Accent is powered by a 1.6-liter DOHC in-line four cylinder engine that features four valves per cylinder with CVVT (Continuously Variable Valve Timing). The DOHC and CVVT combination gives the engine a very broad powerband, coupled with high fuel efficiency and low emissions.

With better breathing from the CVVT system, performance peaks at 110 horsepower at 6,000 rpm and torque is 106 lb.-ft. at 4,500 rpm. At 110 horsepower, Accent makes more horsepower than Yaris and Aveo. Fuel economy is equally impressive, achieving 36 mpg regardless of transmission choice. With a manual transmission, the Accent Blue’s EPA mileage is 27 mpg City and 36 mpg Highway. With the optional four-speed automatic transmission, the Accent’s 2010 EPA rating is 27 mpg City and 36 mpg Highway besting Versa and Fit on the highway.

Besides the added performance it provides, CVVT also helps the engine operate more cleanly, and the Accent is certified as an Ultra Low Emission Vehicle (ULEV). Part of the Alpha engine family, the Accent’s powerplant is a durable and technologically advanced unit that features a rigid cast-iron block and lightweight aluminum cylinder head. Engineered for the long haul, the Alpha is backed by a 10-year/100,000-mile limited powertrain warranty.

TWO TRANSMISSION CHOICES

For engaging performance, the Accent comes standard with a five-speed manual transmission geared for quicker acceleration and a sporty personality. For added performance, the B&M Racing shifter provides shorter throw-lengths and more precision to Accent SE’s fun-to-drive nature. Also available is an optional four-speed automatic transmission with overdrive and lock-up torque converter to maximize fuel economy at highway speeds.

REMARKABLE DRIVING DYNAMICS

Accent’s stiff body structure allows the affordable Accent to deliver a comfortable ride and responsive handling. Accent features a MacPherson strut front suspension and torsion beam rear suspension both with coil springs and gas shock absorbers. A 21.0 mm diameter front stabilizer bar helps reduce body roll when cornering. Rack-and-pinion steering with engine-RPM sensing assist makes for low-effort maneuvering around town and a secure feel at high speed. At 33.1 feet Accent’s turning diameter is better than Fit’s 34.4 feet and Versa’s 34.2 feet.

Accent has been developed to satisfy unique consumer needs. The GLS four-door is tuned for comfort, but still feels agile. The Blue and GS three-door models have a unique steering rack with a sportier feel. The top-of-the-line SE trim sets the standard in the entry-level fun-to-drive category, delivering even more road-holding capability. Accent SE’s sport-tuned suspension features a 24 percent stiffer front spring rate, an 11 percent stiffer rear spring rate, a larger stabilizer bar (24 mm) and unique strut valving. This model’s 205/45R16 tires are tuned specifically for precision and improved lateral acceleration. Accent SE delivers a 70 percent increase in roll control over the GLS. To complete the performance package, Accent SE has standard four-sensor, four-channel Antilock Braking System (ABS). Electronic Brake-force Distribution (EBD) is integrated into the ABS, automatically adjusting braking force front to rear based on vehicle load.

QUALITY AND VALUE

The Accent’s many strengths make it not only a smart choice for buyers, but also a clear value leader in its segment. Advanced standard safety technologies give it an important edge. Accent has more passenger interior volume than the Chevrolet Aveo, Toyota Yaris, Honda Fit and Honda Civic, and upscale interior appointments make it remarkably comfortable and accommodating. New features for 2010 – like steering wheel audio controls and iPod/USB inputs – demonstrate Hyundai’s commitment to continually meeting higher customer expectations and being a class-above the competition. Add in the advantage of America’s Best Warranty™, including five years and 60,000 miles of bumper-to-bumper coverage and a 10-year/100,000-mile powertrain warranty, and choosing Accent becomes an even simpler decision for the savvy buyer.

ACCENT “BLUE” THREE-DOOR – THE PERFECT ENTRY-LEVEL CAR

This year, Hyundai introduces a high mileage “Blue” edition of its Accent. When shoppers see the “Blue” badge it means the model delivers outstanding fuel economy without adding thousands of dollars to the price. In fact, the “Blue” model will be priced lower than any other Accent model, assuring it will be both efficient and economical. Hyundai is focused on achieving an excellent mpg-per-dollar ratio with its “Blue” models. Fuel-efficient modifications include low friction engine components, lower-rolling-resistance silica tires, an optimized thermostat, a “smart” alternator management system, improvements to the underbody airflow management, revised transmission gear ratios and lowered ride height.

Key standard equipment includes a five-speed manual transmission with EcoShift indicator, sport-tuned power assisted rack-and-pinion steering, dual front, side and head curtain airbags, variable intermittent windshield wipers, six-way adjustable driver seat with armrest, 60/40 split fold-down rear seatback, rear spoiler and rear window defroster. Accent builds on Hyundai’s reputation for offering loads of standard equipment by also adding adjustable head restraints for all seating positions, cabin air filtration, tachometer, digital clock, two 12-volt outlets and remote hood release.

ACCENT GS

In keeping with Hyundai’s high-value approach to standard equipment, the Accent GS offers standard automatic transmission, air conditioning, tilt steering wheel, maplights, rear wiper, and bodycolor mirrors and door handles. Convenient storage areas are placed throughout the interior, including the front center console, driver storage tray and a rear storage tray. Two cupholders are ideally situated between the driver and passenger for easy reach. A 60/40 split fold-down rear seatback makes it easy to load large objects, or to mix cargo and passengers for maximum effectiveness. The roof-mounted micro antenna is aerodynamic, flexible and improves signal strength.

The GS Premium Package includes a 172-watt AM/FM/XM/CD/MP3 audio system with 6 speakers and iPod/USB inputs, power windows with driver’s window auto-down feature, power mirrors and door locks and remote keyless entry with alarm and panic alert. And for the first time, ABS is available on the GS as part of the Premium Package.

ACCENT SE - ENTRY-LEVEL PERFORMANCE

The sport-oriented Accent SE takes value in an exciting new, fun-to-drive direction with the addition of the B&M Racing sport shifter. To complete the driving experience, the Accent SE features a sport-tuned suspension with unique springs, strut valving, stabilizer bar and steering gear – delivering in total a 70 percent increase in roll stiffness over the GS. Accent SE also features air conditioning, power sunroof, cruise control, a 172-watt AM/FM/XM/CD/MP3 audio system with six speakers and auxiliary iPod/USB inputs, steering wheel audio controls, power windows with driver’s window auto-down feature, illuminated vanity mirrors, power door locks, remote keyless entry with alarm and panic alert and power-adjustable exterior mirrors. On the outside, the 16-inch alloy wheels and P205/45R16 tires deliver enhanced road-holding capability, and fog lights keep the driver’s path illuminated in adverse weather. The SE trim is equipped with a leather-wrapped steering wheel and shift knob, and metallic interior accents. Additional storage is available with a seatback pocket and front door bottle holders.

ACCENT GLS

To simplify the buying process, the four-door Accent sedan comes in a single GLS trim level with either a five-speed manual or a four-speed automatic transmission with overdrive. GLS trim offers a wide range of features, including several items that are either optional or unavailable on competitive vehicles such as a powerful 110-horsepower 1.6-liter CVVT engine, power steering, rear coat hook, 60/40 split fold-down rear seatback, AM/FM/XM /CD/MP3 audio system with auxiliary iPod/USB inputs, driver and passenger illuminated vanity mirrors and standard air conditioning. There are a total of six airbags, including dual front airbags, front seat-mounted side-impact airbags, and roof mounted side-curtain airbags. Carpeted floor mats are optional. The GLS Premium Package includes ABS with EBD, tilt steering wheel, cruise control, power windows, mirrors, door locks, steering wheel audio controls and remote keyless entry with alarm and panic alert.

WARRANTY

The 2010 Hyundai Accent is protected by the Hyundai Advantage, America's Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection,

10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Accent buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.

SEMA 2009: GReddy-tuned Hyundai Genesis Coupe

In preparation for the upcoming SEMA Show 2009 in Las Vegas, Hyundai has released information on the "GReddy X-Gen Street Genesis Coupe" that is planned for unveiling at the tuning show next month. The folks at GReeddy Performance Parts have teamed up with Hyundai in developing a modified version of the Genesis Coupe with the 2.0-liter turbocharged four-cylinder engine. The initial performance targets are to increase output from 210 horsepower and 223 lb-ft of torque to 350 horsepower and 320 lb-ft with a 0-60 time under six seconds.

Mechanically, GReddy plans to include a GReddy Performance Products Turbo Upgrade Kit, large front-mounted intercooler kit, a SE Spectrum Elite cat-back exhaust system, MX racing downpipe, Type-S fully adjustable coil-over suspension, and numerous other modifications. The vehicle will also feature GReddy six-piston front and four-piston rear brake calipers.

Styling modifications to the GReddy Genesis Coupe will include an aero lip spoiler, carbon fiber hood, aggressive rear spoiler, Volk Racing G2 wheels, Toyo performance tires, and unique exterior graphics designed in collaboration with Hyundai. Inside, the Japanese tuner will add Sparco racing seats, modified gauges, boost controller and turbo timer, and remote switching system.

All of the GReddy parts designed for the Genesis Coupe are planned to be released as a production kit. The firm also plans to ultimately boost its output to 500 horsepower in the near future. The GReddy-tuned Genesis Coupe will be on display at the Hyundai booth at the SEMA Show in the Las Vegas Convention Center from November 3rd to November 6th.

[Source: Hyundai Motor America]

Read more for the complete press release.

PRESS RELEASE: GREDDY TO DEBUT PERFORMANCE PARTS FOR HYUNDAI GENESIS COUPE

Genesis Coupe Customized by GReddy to be Featured at SEMA Show 2009

FOUNTAIN VALLEY, Calif., 10/06/2009 - To enhance the tunability of its most dynamic performance car ever, Hyundai has teamed up with GReddy Performance Parts to manufacture products for the Hyundai Genesis Coupe. These high-performance parts will be displayed on the “GReddy X-Gen Street Genesis Coupe” show car at SEMA 2009. The vehicle from GReddy is designed for the enthusiast looking to make modifications for daily driving or a weekend at the track. All of the GReddy parts designed for the Genesis Coupe are planned to be released as a production kit and available for enthusiasts everywhere. The vehicle will be on display at the Hyundai booth at the SEMA Show in the Las Vegas Convention Center from Nov. 3 – Nov. 6, 2009 (Booth # 24387).

The Hyundai Genesis Coupe 2.0T will follow the GReddy Total Tune-Up theme that will not only increase the performance of the engine, but also improve handling and braking. The finished car will blend reliable street performance with a powerful driving experience. The initial performance targets of the GReddy-powered Genesis Coupe will be 350 horsepower and 320 ft/lbs of torque with a 0-60 time under six seconds. Following SEMA, GReddy plans to make additional engine modifications, pushing horsepower to nearly 500.

“The Hyundai Genesis Coupe is a perfect car for the automotive enthusiast and the GReddy products are designed to maximize the performance capabilities of the vehicle,” said Kenji Sumino, general manager, GReddy Performance Parts. “The Genesis Coupe is the ideal car for SEMA and we are building upon the overall concepts originally designed by Hyundai engineers and are looking forward to developing a must-see car at this year’s SEMA Show.”

Mechanically, GReddy plans to include a GReddy Performance Products Turbo Upgrade Kit, large front-mounted intercooler kit, a SE Spectrum Elite cat-back exhaust system, MX racing downpipe, Type-S fully adjustable coil-over suspension and numerous other modifications. The vehicle will also feature GReddy six-piston front and four-piston rear brake calipers.

“The performance parts from GReddy allow enthusiasts to capitalize on the rear-wheel drive Genesis platform,” said Michael Deitz, manager, product development, Hyundai Motor America. “The modifications made by GReddy to the Genesis Coupe 2.0T will highlight the performance capabilities of the vehicle that can be achieved in a real-world setting.”

Styling modifications to the GReddy Genesis Coupe will include an Aero lip spoiler, carbon fiber hood, aggressive rear spoiler, Volk Racing G2 wheels and Toyo performance tires. The unique vehicle graphics will be designed and completed in collaboration with artists from Hyundai's North American Design Center in Irvine, Calif. Inside, SEMA Show attendees will find Sparco racing seats, modified gauges, boost controller and a turbo timer as well as a remote switching system.

GREDDY PERFORMANCE PRODUCTS, INC.

GReddy is a 100 percent direct subsidiary of Trust Co. Ltd. of Japan (“Trust Company”) and is in the wholesale business of providing automotive performance parts to retailers and installers serving the automotive enthusiast market. Based in Irvine, Calif., GReddy has been a recognized leader in this industry since opening its doors in 1994.

From the beginning, GReddy’s performance products, manufactured by Trust Company, have caught the attention of the national automotive press. Throughout the years, numerous articles have been published about GReddy’s products in Motor Trend, Road & Track and other automobile enthusiast magazines. Modifications using GReddy’s parts have been highlighted in programs on the Speed Channel on cable and satellite television. Productions such as the “The Fast and the Furious” series of movies have used vehicles specifically modified with GReddy parts.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America’s Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer

2010.5 Hyundai Genesis Coupe Adds Touch-Screen Navigation

PRESS RELEASE: ALL-NEW HYUNDAI GENESIS COUPE

Touch-Screen Navigation and New Multi-Gauge Information Display Added as Running Changes

For the mid-2010 model year, the Genesis Coupe has been upgraded with an optional in-dash navigation unit and a new multi-gauge information display screen. This system provides new features including Bluetooth streaming audio capability. This easy-to-use unit can be controlled via 6.5-inch WVGA touchscreen or voice-activation by headliner-mounted microphone.

The system features 8GB of USB memory and comes matched with the Infinity 10-speaker, 360-watt sound system which plays compact discs, accesses digital music files employing Bluetooth streaming audio or allows driver and passenger to access their personal listening devices through the iPod®/USB/auxiliary inputs. Bluetooth streaming audio wirelessly streams music from their phone to the Navigation system. Also with a Bluetooth-enabled phone one can look up a local restaurant and call for reservations before plotting the route.

The XM Satellite Radio interface is also integrated into the navigation unit and features channel logos and real-time NavTraffic. XM Satellite Radio and NavTraffic service are complimentary for the first 90 days. A subscription is required to continue service. The system is also updateable via the USB port and the new multi-gauge information display features a high resolution clock, instantaneous fuel economy and torque readouts. The touch-screen navigation-equipped Genesis Coupes will begin arriving in dealerships in the summer of 2009.

[Source: Hyundai Motor America]

Read more to view more images and the complete press release.



2010 GENESIS COUPE

The 2010 Genesis Coupe is a purpose-built rear-wheel drive sport coupe featuring two performance-focused engines – a 210-horsepower, 2.0-liter turbocharged four-cylinder engine and a range-topping all-aluminum, 306-horsepower, DOHC 3.8-liter V6 engine.

GENESIS COUPE HIGHLIGHTS

* Hyundai’s second rear-wheel drive performance car
* 306 horsepower from enhanced 3.8-liter V6 from Genesis sedan
* 210 horsepower turbocharged, intercooled inline four cylinder
* The evil twin to the Genesis sedan

Following the introduction in 2008 of the rear-wheel drive Genesis sport sedan, Genesis Coupe is Hyundai’s most dynamic performance car ever and the second consecutive all-new model introduction from Hyundai appealing directly to the driving enthusiast. Genesis Coupe uses the same flexible rear-wheel drive architecture originally developed for the Genesis sport sedan.

“We think our entry-level Genesis Coupe 2.0T, with its unique combination of rear-wheel drive and four-cylinder turbo power, offers an intriguing alternative to existing front-wheel drive sport coupes,” said John Krafcik, president and CEO, Hyundai Motor America. “The 3.8-liter version of Genesis Coupe takes driving to an even higher level, rivaling the capability of premium-performance coupes like the Infiniti G37.

DESIGN PROCESS

Genesis Coupe was shown as a concept at the 2007 Los Angeles Auto Show and its transformation from concept to production vehicle reveals that its signature design features have emerged intact.

“The mission for Genesis Coupe was to create a pure performance car with a design that would capture the imagination of hardcore automotive enthusiasts,” said Eric Stoddard, Hyundai senior creative designer. “With its aggressive look from just about any angle, I think we have been able to do that.”

Genesis Coupe is also unmistakably linked to several Hyundai concept cars. The powerful curves, undulating beltline, surface detail and “Z” bodyside lines come straight from the HCD9 Talus and the HCD8 sport coupe concepts.

Designers used the Day Light Opening (DLO -- a designer's term for the side glass) from the 2006 HCD9 Talus Concept on the Genesis Coupe.

The 2004 HCD8 sport tourer concept’s sensual body forms influenced the overall design direction of Genesis Coupe.

Genesis Coupe’s arching roofline and tapering greenhouse highlight the exterior profile and emphasize the car’s broad shoulders and wide stance. The Genesis Coupe’s rocker panels are drawn close to the ground making the bodysides extra thick and the daylight opening thin, allowing the wheels to be slammed up into bulging fenders. To complete the aggressive sports car look, the depth between the fenders and the greenhouse has been maximized.

Large openings in the front fascia allow for better engine breathing. The dual exhaust tips integrated into the rear fascia with surrounding blackout repeat the design theme of the front fascia graphic.

Genesis Coupe rides on standard 18-inch alloy wheels or optional 19-inch wheels, both delivering a bold stance and aggressive handling.

INTERIOR DESIGN

The Genesis Coupe boasts a cockpit designed to enhance the driving experience. Analog gauges include a large speedometer and tachometer positioned so the driver can immediately access critical driving information. The instrument cluster features Hyundai’s signature blue gauge illumination. Bucket front seats with large side bolsters offer excellent lateral support for enthusiastic driving.

Among the other refinements are an Infinity audio system and front seat warmers. Genesis Coupe also offers the convenience of a Proximity Key and push-button starter.

REAR-WHEEL-DRIVE ARCHITECTURE

2010 Genesis Coupe Architecture

Genesis Coupe’s body shell is rich in ultra-high-tensile steel. Genesis Coupe is lighter than the Infiniti G37, and its chassis is also 24 percent stiffer in bending rigidity than the BMW E46 M3. Rear-wheel drive provides a 55:45 front/rear weight distribution.

POWERTRAINS

2010 Genesis Coupe 3.8-liter Lambda DOHC V6 Engine

Two engines infuse Genesis Coupe with performance. The 3.8-liter Lambda DOHC V6 engine delivers 306-horsepower and 266 lb.-ft. of torque on regular unleaded. This engine will launch the Genesis Coupe from 0 to 60 miles per hour in under six seconds. To maximize the power band, the 3.8-liter engine utilizes Dual Continuously Variable Valve Timing (Dual CVVT) and a new Variable Intake System (VIS) that helps cylinders breathe efficiently at both low and high RPM. The better-breathing results in outstanding off-the-line acceleration and passing performance and remarkable fuel efficiency. The V6 engine uses an alloy block and cylinder heads for lighter weight and thermal efficiency and features timing chains with no scheduled maintenance.

The turbocharged, intercooled 2.0-liter DOHC inline four-cylinder benefits from Dual CVVT on both the intake and exhaust camshafts. The 2.0-liter turbo generates 210- horsepower and 223 lb.-ft. of torque. It also features a cast-aluminum cylinder block and cylinder head. Both engines feature a free-flowing dual cat-back exhaust and an available Torsen limited-slip differential to put the power to the ground.

SPORT-TUNED SUSPENSION

Genesis Coupe employs a MacPherson strut dual-link front suspension and a five-link rear suspension setup. The front suspension is mounted to the body via a solid subframe which is lighter and stronger than a multi-piece component would be. To help reduce body roll and tune the Genesis Coupe’s at-the-limit handling for maximum predictability, 24-mm diameter front and 19-mm diameter rear stabilizer bars are used.

2010 Genesis Coupe MacPherson strut dual-link front suspension

2010 Genesis Coupe five-link rear suspension

While all Genesis Coupe models offer a fun and sporty driving experience, the high-performance Genesis Coupe Track models are the most willing partners for the true enthusiast. The Track suspension features a stiffer front spring rate, stiffer rear spring rate and unique shock valving. The Genesis Coupe Track edition models deliver an increase in roll control over other versions of the Genesis Coupe. Superb structural rigidity sets the foundation for precisely-tuned handling performance in all Genesis Coupes.

STEERING

Hydraulic rack-and-pinion steering with a quick ratio gear delivers both linearity and agility. The steering is also engine-RPM sensing.

TRANSMISSIONS

Both engines are mated to a standard six-speed manual transmission. The Genesis Coupe 2.0T offers an optional five-speed automatic with SHIFTRONIC while the 3.8-liter V6 offers a ZF six-speed automatic transmission with SHIFTRONIC to handle the additional torque

Drivers can access the SHIFTRONIC feature by moving the gear selector into a separate gate. Pushing the selector forward or pulling it rearward will shift the transmission up or down sequentially, adding to driver control. Both automatic transmissions feature steering wheel-mounted paddle shifters, in addition to the shift capability on the center console shift lever. A clear LCD readout on the instrument panel shows the gear that’s in use.

HIGH PERFORMANCE BRAKING SYSTEMS

Brembo four-piston calipers clamp down on 13.4-inch ventilated front brake rotors and 13-inch ventilated rear rotors on Track models. All other models get substantial 12.6-inch front ventilated rotors and 12.4-inch rotors in the rear with floating single-piston calipers.

INNOVATIVE TECHNOLOGIES

The 2010 Genesis Coupe offers Xenon high-intensity discharge (HID) headlights. The advantages of HID headlamps include greater lighting power, daylight-type lighting and reduced power consumption. In addition, the cut lines of the new HID headlights are extremely precise, providing maximum nighttime visibility without distracting other drivers.

Music lovers will welcome the 2010 Genesis Coupe’s standard auxiliary input jacks (3.5 mm mini-jack and USB input) to accommodate and charge audio devices such as iPods®. When an iPod or flash drive is connected through the USB port, located in the center storage compartment, not only does it play music through the vehicle’s audio system, but it also charges the iPod and allows the driver to access tracks with the steering wheel audio controls. This system also allows both driver and passengers to easily view song/artist/title information and control the music from the audio head unit rather than from the iPod.

SEGMENT-LEADING SAFETY TECHNOLOGIES

In keeping with Hyundai’s focus on offering segment-leading standard safety technologies across its lineup, the 2010 Genesis Coupe includes a wide range of both active and passive safety features. Standard safety technology includes driver and front passenger advanced frontal airbags, along with front seat-mounted side airbags, side air curtains and active front head restraints.

Genesis Coupe has strong unibody construction, along with front and rear crumple zones, bodyside reinforcements and five-mph energy-absorbing bumpers. The hood also includes buckling creases and safety stops.

The front seatbelts have pretensioners and force limiters, and the rear seats feature LATCH (Lower Anchors and Tethers for Children), which make affixing child safety seats easier.

All Genesis Coupe models feature standard four-channel ABS with Electronic Brake-force Distribution (EBD) to optimize brake performance under various dynamic loading conditions. The system also includes Brake Assist, which provides maximum ABS-level braking force when a panic stop is detected.

Electronic Stability Control (ESC), one of the industry’s most effective life-saving technologies, is standard in all Genesis Coupe models. Insurance Institute for Highway Safety (IIHS) studies suggest vehicles equipped with ESC experience 56 percent fewer fatalities in single-vehicle crashes than those without it.

“One of the program targets for the Genesis engineering team was world-class weight efficiency,” said John Krafcik, Hyundai Motor America president and chief executive officer. “When you look at the size and content of both Genesis models, you’ll find we lead all our competitors in weight efficiency. We also target leadership in power-to-weight ratio. We think that’s just smart strategy in today’s world. It pays huge dividends in both performance and fuel economy, and that’s especially important in the segments in which these cars compete.”

Both Genesis Coupe and sedan are rich in ultra-high-strength steel, leading to world-class body rigidity. The Genesis sedan is 10-12 percent stiffer in torsion than its Lexus and Mercedes-Benz competitors, yet it is lighter than these benchmark sedans, also offering more interior room. At just 3294 pounds, the Genesis Coupe 2.0T is hundreds of pounds lighter than all of its IRS-equipped rear-wheel drive competitors, with body-bending rigidity 24 percent higher than the BMW E46 M3.

This focus on weight efficiency pays dividends across the board. The Genesis sedan owes its ability to deliver both strong performance (0-60 mph in under six seconds) and excellent fuel economy (25 mpg EPA highway rating) in great part due to its impressive weight efficiency. Similarly, the Genesis Coupe 2.0T sets a new benchmark for front-engine, rear-wheel drive gasoline fuel efficiency with a remarkable 30 mpg estimated EPA highway rating, because of its weight-efficient platform and its efficient 2.0-liter, low-pressure, turbocharged four-cylinder engine.

“While some turbochargers sacrifice smooth drivability with high operating boost pressures in the 20 psi range, Genesis Coupe uses a refined, low-boost calibration for smoothness and efficiency,” said Derek Joyce, Genesis Coupe product manager. “We could have opted solely for big performance numbers, but our focus for the 2.0T was a more balanced package.”

GENESIS COUPE PRODUCT HIGHLIGHTS

“Genesis sedan has set a new benchmark for the $35,000-$40,000 premium sedan, and we think Genesis Coupe will do the same in the sport coupe segment,” Krafcik said. “From our 30-mpg 2.0T with its low-pressure intercooled 4-cylinder turbo, to the 3.8 Track model with 306-horsepower and Brembo braking system, Genesis Coupe offers a wide range of powertrain and performance choices for driving enthusiasts of all stripes.”

There are seven basic Genesis Coupe configurations:

* 2.0T
* 2.0T Premium
* 2.0T Track (6-speed manual transmission only)
* 2.0T R-Spec (mid-model year availability, 6-speed manual transmission only)
* 3.8
* 3.8 Grand Touring
* 3.8 Track

GENESIS COUPE 2.0T: A MORE EFFICIENT TAKE ON THE REAR-WHEEL DRIVE SPORT COUPE

Standard equipment includes:

* 2.0-liter, low-pressure, turbocharged, intercooled 4-cylinder engine with dual continuously variable valve timing delivering 210 hp, 223 lb.-ft. of torque (at just 2,000 rpm), an estimated 30 mpg EPA highway rating and a top speed of 137 mph
* M6VR1 6-speed manual transmission (Optional: A5SR1 5-speed electronic automatic transmission with lockup torque converter and steering wheel-mounted paddle-shift Shiftronic® controls)
* 18-inch Euroflange alloy wheels with staggered Bridgestone Potenza RE92A tires (225/45VR18 front, 245/45VR18 rear)
* Electronic Stability Control with Traction control, ABS, Electronic Brake Force Distribution and Brake Assist
* 12.6-inch ventilated front rotors with 60mm single piston floating caliper
* 12.4-inch solid rear rotors with 43mm single piston floating caliper
* Sport-tuned MacPherson strut dual-link front suspension and five-link rear independent suspension, 24mm front stabilizer bar, 19mm rear stabilizer bar
* Front strut brace
* Quick-ratio hydraulic steering (2.7 turns lock-to-lock)
* Tire Pressure Monitoring System
* Front, side, side air curtain air bags
* Active front head restraints
* Driver’s lumbar support
* Black-out front lower fascia
* Air conditioning
* Satin silver and chrome interior accents
* Remote keyless entry system with alarm
* Leather-wrapped steering wheel and shift knob
* Power windows (one-touch up and down), door locks and mirrors
* AM/FM/XM/MP3/CD audio system with six speakers
* iPod/ USB Aux jack connectivity
* Steering wheel audio controls
* Cruise control
* Trip computer
* Projector beam headlamps with auto light control
* Bluetooth® hands-free connectivity with steering wheel controls

The 2.0T Premium model adds or substitutes:

* Power driver’s seat
* 360-watt AM/FM/XM/MP3/CD-changer Infinity® premium audio system with 10 speakers including DVC subwoofer, eight-channel external amplifier, and diversity antenna
* Proximity Key with push-button start
* Auto-dimming mirror with HomeLink® and compass
* Power tilt and slide sunroof
* Navigation system (mid-model year availability, pricing TBA)

The factory-tuned 2.0T Track model builds from the 2.0T Premium, adding/substituting:

* 19-inch gunmetal-finish alloy wheels with staggered high-performance summer-compound Bridgestone Potenza RE050A tires (225/40YR19 front, 245/40YR19 rear)
* Unique Brembo® braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
* Unique track-tuned suspension, higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, front strut brace
* Torsen-type limited-slip differential
* Black leather bolster seats with high-friction red cloth insert
* Aluminum pedals
* Aero wipers
* Rear spoiler
* Xenon HID (High Intensity Discharge) headlights
* Fog lamps
* Lightweight temporary spare with aluminum wheel (T135/80D18)
* Navigation system (mid-model year availability, pricing TBA)
* Note: Automatic transmission not available with 2.0T Track

Later in the model year, a tuner-focused performance model, R-Spec, will arrive at Hyundai dealerships. Genesis Coupe R-Spec is the ultimate upgradeable, affordable, turbocharged rear-wheel drive performance platform. R-Spec equipment includes:

* 2.0-liter low-pressure turbocharged intercooled four-cylinder engine with dual continuously variable valve timing delivering 210 hp, an estimated 30 mpg EPA highway rating and a top speed of 137 mph
* 6-speed close-ratio manual transmission
* Electronic Stability Control with Traction Control, ABS, Electronic Brake-Force Distribution and Brake Assist
* 19-inch gunmetal-finish alloy wheels with staggered-width high-performance summer-compound Bridgestone Potenza RE050A tires (225/40YR19 front, 245/40YR19 rear)
* Brembo® braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
* Track-tuned suspension (higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, front strut brace)
* Torsen-type limited-slip differential
* Quick-ratio hydraulic steering (2.7 turns lock-to-lock)
* Tire Pressure Monitoring System
* Front, side, side air curtain air bags
* Active front head restraints
* Driver’s lumbar support
* Air conditioning
* Remote keyless entry with alarm
* Leather-wrapped steering wheel and shift knob
* Power windows (one-touch up and down), door locks and mirrors
* AM/FM/XM/MP3/CD audio system with six speakers
* iPod/ USB/Aux jack connectivity
* Projector beam headlamps
* Lightweight temporary spare with aluminum wheel (T135/80D18)
* Note: Automatic transmission not available with R-Spec

GENESIS COUPE 3.8: 306 HOURSEPOWER AND STANDARD LEATHER INTERIOR – A NEW BENCHMARK FOR PERFORMANCE AND REFINEMENT IN ITS CLASS

Standard equipment includes 2.0T equipment, and adds or substitutes:

* 3.8-liter DOHC V6 engine with dual continuously variable valve timing delivering 306 hp and a top speed of 149 mph
* M6VR2 6-speed manual transmission (Optional: ZF 6HP19 6-speed electronic automatic with lockup torque converter and steering wheel-mounted paddle-shift Shiftronic® controls)
* Black leather seating surfaces
* Fully automatic temperature control
* Premium door sill plates
* Chrome front fascia accents
* Fog lights

In addition to 3.8 equipment, the 3.8 Grand Touring adds or substitutes:

* Unique brown leather seat interior environment
* Power driver’s seat
* Heated driver and passenger seat
* 360-watt AM/FM/XM/MP3/CD-changer Infinity® premium audio system with 10 speakers including DVC subwoofer, eight-channel external amplifier, and diversity antenna
* Proximity key with push-button start
* Xenon HID (High Intensity Discharge) headlamps
* Auto-dimming mirror with HomeLink® and compass
* Heated mirrors with outside turn signal indicators
* Backup warning system
* Power tilt and slide sunroof
* Navigation system

The factory-tuned 3.8 Track model deletes the backup warning system and chrome front fascia accents from the Grand Touring model, and adds or substitutes:

* Black leather seating surfaces
* 19-inch gunmetal finish alloy wheels with staggered high-performance summer-compound Bridgestone Potenza RE050A tires (225/40YR19 front, 245/40YR19 rear)
* Brembo® braking system with 13.4-inch ventilated front rotors, 42mm four-piston fixed front calipers (red), 13.0-inch ventilated rear rotors, 32mm+28mm four-piston fixed rear calipers (red)
* Unique track-tuned suspension, higher-rate coil springs, higher-control shock absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, strut brace
* Torsen-type limited-slip differential
* Aluminum pedals
* Aero wipers
* Rear spoiler
* Black-out front lower fascia
* Lightweight temporary spare with aluminum wheel (T135/80D18)

Genesis Coupe will be available in nine exterior colors:

* Karussell White
* Bathurst Black
* Silverstone
* Nordschleife Gray
* Acqua Minerale Blue
* Tsukuba Red
* Mirabeau Blue
* Lime Rock Green
* Interlagos Yellow

Genesis Coupe features four different interior themes:

* Black environment, premium black cloth seats (2.0T, 2.0T Premium, R-Spec)
* Black environment, black leather-bolstered seats with high-friction red cloth insert (2.0T Track)
* Black environment, black leather seats (3.8, 3.8 Track)
* Black environment, saddle brown leather seats (3.8 Grand Touring)

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.

Sales: Hyundai Canada Posts Best September Ever

Hyundai has been breaking sales records in Canada throughout 2009, and September was no exception to the trend. With 9,282 units sold in September, the company's total year to date sales volume reached 82,642 vehicles - surpassing its best ever annual sales volume, set in 1985, by nearly 2.5 per cent.

September sales were up year-over-year by more than 30 per cent. This marks the company's eighth straight record-breaking month and ninth consecutive month of sales increases. Ranked globally as the fourth largest automaker (behind only Toyota, GM and Volkswagen), Hyundai is Canada's sixth largest manufacturer by volume as of end-of-August figures.

In the showrooms, the Santa Fe has enjoyed particular sales success. Selling 2,478 units, September 2009 was the Santa Fe's best on record and represented an increase of more than 70 per cent over September 2008. The Elantra also enjoyed its best September ever with 2,039 units, a staggering 129 percent increase from the same month last year.

[Source: Hyundai Auto Canada Corp.]

Read more for the complete sales chart.


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Month 2009 2008 % Change Notes
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January 4,607 3,874 + 18.9%
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February 6,912 5,326 + 29.8% Best February ever
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March 8,818 7,029 + 25.5% Best March ever
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April 10,809 9,412 + 14.8% Best April ever
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May 11,204 9,508 + 17.8% Best month on record
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June 10,104 8,049 + 25.5% Best June ever
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July 10,488 7,611 + 37.8% Best July ever
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August 10,418 7,530 + 38.4% Best August ever
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September 9,282 7,095 + 30.8% Best September ever
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Nameplate 09/2009 09/2008 % Change Notes
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Accent 2,218 2,154 + 3.0%
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Elantra 2,039 889 + 129.4% Best September ever
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Elantra Touring 830 - N/A
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Sonata 556 1,371 - 59.4%
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Azera 19 47 - 59.6%
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Genesis 84 51 + 64.7%
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Genesis Coupe 226 - N/A
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Tucson 659 785 - 16.1%
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Santa Fe 2,478 1,455 + 70.3% Best September ever
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Veracruz 114 119 - 4.2%
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Sales: Hyundai Reports Gains for September (USA)

Hyundai Motor America today announced its September sales of 31,511units, a 27 percent increase compared with September 2008. For the calendar year to-date, Hyundai sales are up 1.4 percent compared to last year. This also marks the ninth consecutive month of significant year-over-year gains in retail market share. Hyundai leads all automotive brands in market share growth this year as well.

“While consumer demand following the Cash-for-Clunkers program softened during the month of September, we are encouraged with our continued growth in retail share and overall sales through the first nine months of the year,” said Dave Zuchowski, vice president of sales.“With our solid product and marketing plans going into the fourth quarter, in addition to the upcoming launch of the all-new Tucson and Sonata, we are cautiously optimistic during these challenging times.”

The Genesis continued its strong growth trend with sales of 1,665 units. The compact Elantra had a significant increase of 104 percent versus 2008, while the Santa Fe delivered a substantial sales gain of 50 percent leading up to the introduction of the facelifted 2010 model.

[Source: Hyundai Motor America]

Read more for the complete sales chart.