Hyundai Launches New "Momentum" Ad Campaign

PRESS RELEASE: HYUNDAI MOMENTUM CAPTURED IN NEW AD CAMPAIGN

FOUNTAIN VALLEY, Calif., 10/09/2009 - Hyundai Motor America enters Q4 2009 riding a wave of positive news, industry accolades and increased sales despite a persistent economic slump and challenging sales environment. The company’s latest advertising campaign, titled “Momentum,” puts an exclamation point on a year of consistently positive news from Hyundai, including 2009 North American Car of the Year honors for Genesis sedan, ranking number one among non-premium brands in the J.D. Power Initial Quality Study, and launching one of the industry’s most influential incentive programs, Hyundai Assurance.

The campaign directs viewers to www.HyundaiMomentum.com, which features recent news stories focused on new models, corporate initiatives and global success. Hyundai plans to add more articles and enhance search functionality over time, maintaining the site as a one-stop shop for consumers interested in reading what media has to say about Hyundai.

[Source: Hyundai]

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"We have been receiving a lot of accolades, awards and positive reinforcement from the press and consumers. And shoppers are noticing this. We needed to find a way to harness this momentum and offer it up in a way that is easy for the consumer to access and understand," said Chris Perry, director of marketing communications, Hyundai Motor America. “Hyundai Momentum addresses that curiosity, and gives consumers a destination to satisfy it.”

Hyundai Momentum broke on October 1 with online advertising, followed by broadcast spots October 4 during NFL games. The campaign is slated to run through November. Ad creative, which includes five unique TV spots and a variety of online ads, was developed by Innocean Worldwide Americas.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 790 dealerships nationwide.